Join the Movement: Why Every Business Should Strive for Accreditation by the Good Business Charter.

Good Business Charter logo - Julia Ngapo Business Coaching

The Good Business Charter is a wonderful initiative that recognises and promotes ethical and responsible business practices, and I am thrilled that Julia Ngapo Business Coaching has been recognised for our commitment to these values.

The Good Business Charter for us

Being accredited by The Good Business Charter has brought numerous benefits to the business. Firstly, it has enhanced our reputation as a socially responsible company. The Good Business Charter is widely recognised and respected, and being accredited by them sends a clear message to our clients and stakeholders that we are committed to doing business in an ethical and responsible manner.

This can only be a good thing in helping us to attract new clients and retain existing ones, as more and more people are looking to do business with companies that prioritise ethical and responsible practices. This has allowed us to build closer relationships, based on shared values, which has always been an important part of our business strategy.

In addition, being accredited has also helped us to future-proof our business. The world is changing rapidly, and there is an increasing focus on ethical and responsible business practices. By being accredited by the Good Business Charter, we are demonstrating that we are ahead of the curve and are prepared for this changing landscape.

We believe that businesses that prioritise ethical and responsible practices will be the ones that succeed in the long run, and we are proud to be at the forefront of this movement.

We are working towards a more ethical and responsible future by incorporating sustainability into every aspect of our business. This means looking at our operations, our products, and our supply chain to identify areas where we can reduce our environmental impact and make a positive contribution to the planet. We are committed to reducing our carbon footprint, minimising waste, and conserving resources wherever possible.

TheGood Business Charter for others

We recognise that we are part of a larger ecosystem of businesses and that the actions of one business can have a ripple effect throughout the entire supply chain, so being accredited is not just about the benefits to our own business – it is also about making a positive contribution to society as a whole. The Good Business Charter is a powerful tool for promoting ethical and responsible business practices, and by being accredited by them, we are helping to raise awareness of these issues and encourage other businesses to follow our lead.

At a time when there is so much focus on the negative impact of business on society and the environment, being accredited by the Good Business Charter is a powerful statement of our commitment to doing business in a responsible way. It sends a clear message that we are not just in business to make a profit – we are also committed to making a positive contribution to society and the planet.

So what does the future of business look like in a world where ethical and responsible practices are increasingly important? We believe that it is a future that is focused on sustainability, fairness, and collaboration. Businesses that prioritise these values will be the ones that succeed, as consumers and stakeholders increasingly demand more from the companies they do business with.

Good Business Charter - explanation of the 10 components

At the same time, we recognise that there are challenges ahead. Adhering to ethical and responsible practices can sometimes be more expensive and time-consuming than taking shortcuts, and it can be difficult to balance the needs of different stakeholders. But we believe that these challenges can be overcome and that the benefits of doing so are more than worth the effort.

Finally, we believe that a key part of being an ethical and responsible business is giving back to the community. We are committed to supporting charitable causes and initiatives that make a positive difference in people’s lives. This includes our recent introduction of a “Pay what you can afford” Coaching Power Hour, aimed at removing the financial barrier to coaching experienced by smaller companies, with limited budgets.


In conclusion, being accredited by the Good Business Charter is a source of great pride for our business. It has brought numerous benefits, including an enhanced reputation, stronger relationships with suppliers, and a more secure future. But, it is just the beginning of our journey towards a more ethical and responsible future. a statement of our commitment to doing business in an ethical and responsible way, and of our belief that businesses can and should be a force for good in the world. We are proud to be part of a movement that is transforming the way we think about business, and we are excited about the future of business in a world that values ethics and responsibility.

If you are interested in taking your business to the next level and becoming a more ethical and responsible organisation, consider working with a business coach. A business coach can provide you with the guidance, support, and expertise you need to navigate the challenges of running a business while staying true to your values and making a positive impact on the world.

We work with you to identify areas where you can improve your practices, develop strategies to implement these changes, and provide ongoing support to ensure that you stay on track.

If you are ready to take your business to the next level and make a positive impact on society and the environment, book a call. We look forward to working with you to create a better future for your business and for the world.

Are you downplaying your success? 7 ways to overcome your business success guilt

7 ways to overcome business guilt success -Julia Ngapo Business Cochig - woman on top of the world, sitting in office chair, celebrating success with arms raised.

We all love a “rags to riches” story. The ones where someone overcomes immense challenges and triumphs over adversity. We marvel at the “overnight success” stories that appear in the media, and we work hard to achieve our own success. And yet, often, when we achieve our goals, we can experience success guilt. That particular brand of imposter syndrome, which tells us that our success is a fluke, that we don’t deserve it, or that others are far more deserving.

Feeling guilty about our success is a far more common experience than you might believe. In fact, Freud wrote a paper in 1925 regarding “Those wrecked by success”. Often those negative feelings stem from societal or cultural expectations or inherited beliefs from our family.

We may have developed a habit of downplaying our successes for fear of upsetting others, appearing “big-headed” or feeling in some way, that our own success will come as a burden to others. We self-sabotage to protect others from our own success!

This success guilt can hold us back from reaching our full potential and enjoying the fruits of our labour. In this blog post, we’ll explore some of the reasons why we feel guilty and strategies for overcoming this guilt.


One of the main reasons we feel guilty about our success is that we often compare ourselves to others. We may look at the achievements of our peers and think that we don’t measure up, or that we’ve somehow got lucky or had an unfair advantage.

We may also feel guilty about our success because we think that others have suffered or been left behind as a result of our achievements. This can make us feel like we’re taking more than our fair share and that we don’t deserve the success we’ve achieved.


When we hold ourselves to impossibly high standards, we may think that we should be able to achieve everything we want and that anything less than perfection is a failure. This can make it hard to enjoy our successes because we’re always focused on what we haven’t accomplished, rather than what we have.

So, how can we get to a place where, instead of suffering success guilt, we celebrate our achievements?

Firstly, it’s important to recognise that success is not a zero-sum game. Just because we’ve achieved something doesn’t mean that someone else has lost out. Because we attempt to dim our own light, it doesn’t necessarily follow that someone else’s light will shine brighter! We have to own the fact that our success may be, at least in part, down to a lucky break, or the planets aligning, but it is underpinned by our own hard work.

We can also cultivate a sense of gratitude for the opportunities, resources, and people that have helped us achieve our goals.

Another strategy for overcoming guilt about success is to focus on the positive impact we’ve had on others. We can think about the people we’ve helped or the contributions we’ve made to our community and society. This can help us see our success as something that is not just good for us, but also good for others. We can focus on “giving back” by training, mentoring, and otherwise supporting others.

As with any imposter syndrome or negative self-narrative, we can use journalling to improve our self-awareness around self-belief. When we are aware of the triggers for any negative thought, belief, or action, we stand a much better chance of being able to reframe the negative to the positive. This will also allow us to ensure that we are pursuing success for ourselves, rather than to fulfil someone else’s expectations of us.

It can also help to write down our definition of success; what it means to us, rather than what we’re led to believe success is. When we pursue success that is meaningful to us, as an individual, then success guilt is less likely to derail us.

It’s also important to remember that success is not always linear and that setbacks and failures are a natural part of the process. Recognising that failure is a part of success can help us be more forgiving of ourselves and less likely to feel guilty when things don’t go as planned.

Lastly, it’s important to remember that success is not just about achieving our goals, but also about enjoying the journey. We can focus on the joy and satisfaction of the work we’re doing and the progress we’re making, rather than just fixating on the end result.

In conclusion, success guilt is a common experience, but it doesn’t have to hold us back. By recognising that success is not a zero-sum game, cultivating a sense of gratitude, focusing on the positive impact we’ve had on others, recognising that failure is a part of success, sharing our success with others, and enjoying the journey, we can overcome guilt and fully embrace our successes.

Are you navigating your road to success? Would you benefit from a wing woman to support you, act as your cheerleader, a sounding board, a challenger of thoughts, and to light the path towards your business success?

If so, I offer a variety of coaching and mentoring services for both small businesses and larger organisations. Why not book a free, no-obligation 30-minute call to discover the benefits of coaching for you?

Why going it alone isn’t always a good business strategy

Good business strategy - woman sat alone on a queue of chairs - Julia ngapo Business Coaching

When you first start out in business, there’s a good chance you’ll be doing everything yourself. Funds are often limited and there’s a huge learning curve to be navigated, to become a successful business owner. So it’s a good business strategy to initially follow, and often, the only one open to us.

However, over time and as your business grows, going it alone isn’t a good business strategy to have. Not only will it hold you back, but it will also prevent your business from growing as well as it could. Here’s why going it alone isn’t always the best business strategy to have.

It’s not a good business strategy to do it all yourself

There are so many different elements involved in running a business. From promotion through to selling, customer service through to automation, there’s so much to learn. But if you spend all of your time trying to accumulate the skills you need to be good at every element in your business, you’ll never have time to implement – and you’ll stress yourself out. You also run the risk of missing out on your “why” – the reason why you started your business, and the parts of it that you really enjoy, as you spread yourself too thin trying to do everything.

It’s ok to not know everything, and indeed, a strength to identify your areas of weakness. You went into business to provide a specific service – so focus on doing that well and find alternative solutions for the rest.

You need a support network in place

A support network is crucial if you want to stay focused and on track with your goals. You’ll inevitably have doubts and fears as you move your business forward, and it pays to have someone you can talk them through with. Whether you opt for a good friend, a business acquaintance or a Facebook group, we all need support and we all need advice occasionally too!

How an accountability buddy can help

Another good option is to have an accountability buddy to act as your support network. This is usually someone who is on a similar journey to you and often, they can also be a little further forward. You can then support and check in with each other to help you both stay on track with your goals and targets.

Sometimes you need the support of a coach or mentor

Running your own business isn’t easy. It’s great to have a support system in place, but if you want answers and tailored advice, you’ll benefit from a coach or mentor. Hiring one can help you shortcut the route from where you are to where you want to be. They’re often also able to help you improve your confidence and your belief in yourself and your abilities.

Understand you can’t do it all – look into outsourcing

As previously mentioned, you can’t learn everything you need, to run a business effectively. And you certainly don’t have to, as there’s usually someone else who’s already great at the skill you’re lacking. Outsourcing is the way to both free up your time and negate the need for you to know it all. Hire a Virtual Assistant for example, and you’ll have someone who can manage several different areas of your business for you.

Going it alone may have served you for a while, but over time you’ll appreciate, it isn’t a good business strategy to continue. With access to so much help and support, you’ll benefit more from reaching out and creating a support team that tailors to you and your business needs, so you can grow your business faster and with a lot less stress!

What is a good business strategy and how do you know it’s right for YOUR business? I work with businesses supporting them to create a clear vision and a strategy that underpins that vision. If you would like support to clarify your vision and to define your business growth, then why not book a call with me? I offer business and executive coaching and mentoring, including VIP business Breakthrough Days – The perfect opportunity to get clear on your strategy! Follow the links to find out more.